Advert Fan A Collection of the Best Advertising Commercials and Print Ads from around the World » Viral Campaigns

PUMA Pit Crew Builds an F1 Ferrari Out of Clothes | Viral

SylviaG — Tue, 06 Oct 2009 23:35:52 +0000

The PUMA Pit Crew at a local Puma clothing outlet store create a replica of a Ferrari F1 race car. Watch as they transform the floor space of the store into a masterpiece using their creative mastery with the official PUMA Ferrari clothing range.
1,682 T-shirts, 88 pairs of jeans, 64 pairs of shoes and 31 belts, were used and the apparel used in the 14-foot Puma race car cost almost $64,000 USD, while the construction took five hours and eight employees. Modeled after the Formula One driver Kimi Raikkonen’s race car which is a Ferrari (as Puma is the Ferrari team’s official clothing sponsor), the Puma race car is displayed at the Puma Carnaby Street shop in London. Now that’s pretty cool!

Gillette NASCAR Young Guns Play Chicken

SylviaG — Wed, 30 Sep 2009 00:19:33 +0000

Gillette and The Nascar Young Guns leave their mark in this captured track footage at Lowes Motor Speedway. Fake or not who cares the idea is pretty cool for a viral marketing campaign.
Burn your own message on the track here http://www.gillette.com/en-US/#/entertainment/burnout/

Here’s a message I had the Nascar Young Guns burn out for me on the Gillette website.

Ultimo Bras Teams Up With Alton Towers Resort Models Test Drive The Rides

SylviaG — Wed, 17 Jun 2009 15:03:07 +0000

Alton Towers Resort was the location for the UK’s leading bra and underwear brand, Ultimo to demonstrate just great the Ultimo undergarments are and how to properly enjoy the rides at Alton Towers Resort.

A select group of models sported a variety of Ultimo bras and were put through their paces on several rides, including Rita Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras-and to make sure they were a snug fit.

Michelle Mone of Ultimo said: “Many women across the UK wear ill-fitting bras, which can not only cause discomfort and long-term health problems, but also accidental exposure at inappropriate times. We’re working with Alton Towers to advise which styles of bras riders should be wearing, proving that thrills don’t necessarily have to mean spills. Ultimo bras are built with the very best engineering and support, and today we have proved that – no matter the style or G-force – if you invest in quality, everything will stay perfectly in place!”

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: “With a number of ground-breaking, world-first rollercoasters at the Resort, we are pleased that their G-force is such a thrill for our visitors. Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well-fitted brassieres such as those from the Ultimo range, will help to control the risk of further unprecedented exposures in the future.”

Save our CEOs Teaser Preview for Michael Moore’s New Film

SylviaG — Tue, 16 Jun 2009 01:22:31 +0000

Select theaters throughout Los Angeles, New York, Chicago and Washington D.C. audiences were lucky enough to see this surprise teaser, preview promo for Michael Moore’s new film “Save Our CEO’s. At theaters that previewed the spot they actually had ushers enter the theaters with collection jars, some audience members actually pitched in, can you believe that!
The documentary is actually still untitled but I think after this weekends preview at the theaters Save Our CEO’s might be a fitting title for the new Michael Moore documentary.

Kit Kat Working Like A Machine Viral Spot

SylviaG — Mon, 01 Jun 2009 15:48:48 +0000

New viral spot for Kit Kat titled “Working Like A Machine”. Well if you’ve been a human tennis ball machine you can relate to this advert, OK I know sorry this is actually pretty funny I think I just might some cute young man to serve me tennis balls next time I want to practice my tennis swing. I’ll be sure to have plenty of Kit Kat bars on hand for my boy toy tennis machine.

Funny Commercial For DreamJob “Worst Job Ever”

SylviaG — Tue, 19 May 2009 01:25:14 +0000

A new Job Employment website from Brazil created a brilliant new commercial titled “The Worst Job Ever”, in the ad for DreamJob.com.br a massage therapist, who is a masseuse exclusively to attractive super models complains about having the world’s worst job. As a woman I would agree with him, but I’m sure there are thousands of you men out there who would trade places with this guy in a heart beat. Anyway, still a pretty funny and effective ad campaign.
Special thanks to the Denver Egotist for finding this gem of a commercial.

Gawker Media Promo Viral Campaign

SylviaG — Thu, 07 May 2009 03:04:13 +0000

Gawker Media released a promo video today with some rather interesting comments from well known and respected media types. “This guy, whether we like it or not, is the future,” says the angry Friday Night Lights author Buzz Bissinger about Will Lietch the Deadspin Editor. I take offense to the news report how blogs and bloggers are part of some kind of Wild West of the internet where we blur the truth between news and gossip, the so called respected Buzz Bissinger goes on to say that blogs are “dedicated to cruelty, dedicated to journalistic dishonesty, and dedicated to speed”, Mr. Bissinger The Advert Fan is a blog and I am very proud of my blog you sir know nothing about the blogosphere.
As for Gawker Media, I really have no personal opinion either way but I will say this; Gawkers popularity speaks for itself, and I like the commercial because they aren’t hiding anything, the spot says we are what we are like it not.

Big Ball Of “Yarn” Runs Through SF For Ray-Ban

SylviaG — Mon, 04 May 2009 17:12:44 +0000

NeverHide Films creates another viral commercial for Ray-Ban Sunglasses. This time the crew at NeverHide took a massive ball of red yarn and sent it rolling through the streets of San Francisco and typical fashion there is a surprise for us once the ball of yarn finishes unwinding itself, yes of course it has a little something to do with Ray-Bans. Great work NeverHide. Music for the spot is by Eagles of Death Metal – “Peace Love Death Metal” or it could be Eagles Of Death Metal – Miss Alissa, not sure if anyone is please let us know.

Mini Clubman I Think We’re In A Viral “It’s A Fake”

SylviaG — Thu, 26 Mar 2009 03:20:02 +0000

The new Mini Clubman goes viral with a funny viral campaign that makes fun of all the fake commercials and viral spots like those of Levi’s and RayBan just to name a few. This is absolutely hilarious, and worth the view a few times as the two men driving witness the Mini Clubman doing some rather entertaining stunts with their Mini’s on a German autobahn. I love how they have created a fake viral that makes fun of other fakes and spoof marketing only to come out looking like genius’s. Great work Mini, now if someone could get us the credits that would truly be appreciated.
Tag line: Mini, No Fake. Mini Clubman, The Other Mini. Now Also Available As Mini One Clubman.

Rayban Chameleon Viral Video

SylviaG — Wed, 25 Mar 2009 04:31:06 +0000

The guys over at Never Hide Films are at it again for RayBan Sunglasses in this new viral marketing spot for Rayban with a chameleon as the star. Named the “Super Chameleon” the video is causing a is it real or is fake war amongst viewers, either way I love it and there some chameleons that can really do this. The super chameleon shows his super camouflaging powers with the help of colorful Rayban sunglasses and the music is by YUKSEK song is called “Eat My Bear”. Great work by Never Hide Films.