You Are Currently Watching: Cheech & Chongs Magic Brownie Adventure Movie Trailer
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When General Mills unveiled a strategy called “Bold Experiments” in 2008, it was supposed to lead to edgier advertising campaigns. So Fiber One has done just that, with a large splash of humor. cheech & chong magic brownie video image
To promote the new Fiber One 90 Calorie Brownie, the brand hired ’70s comedy team Cheech & Chong.
Richard “Cheech” Marin is now 65, and Tommy Chong is 73. They’re seniors. So as they head to the fictitious Flaming Pole festival in their “Magic Brownie Adventure” video, the “magic” ingredient in their brownies is fiber.
The video captures the nostalgia of the 1960s and ’70s with a humorous and engaging feel that brings “those magic brownies of long ago back to today’s pop culture with our own Fiber One twist,” says Jim Wilson, marketing manager for the General Mills Snacks division. Read More
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