The PUMA Pit Crew at a local Puma clothing outlet store create a replica of a Ferrari F1 race car. Watch as they transform the floor space of the store into a masterpiece using their creative mastery with the official PUMA Ferrari clothing range.
1,682 T-shirts, 88 pairs of jeans, 64 pairs of shoes and 31 belts, were used and the apparel used in the 14-foot Puma race car cost almost $64,000 USD, while the construction took five hours and eight employees. Modeled after the Formula One driver Kimi Raikkonen’s race car which is a Ferrari (as Puma is the Ferrari team’s official clothing sponsor), the Puma race car is displayed at the Puma Carnaby Street shop in London. Now that’s pretty cool!