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You Are Currently Watching: Axe Play 2010 Sofaurus Football Commercial

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Posted On: May 7, 2010
Posted In: Cosmetics & Fashion, Featured Commercials
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The newest Axe commercial introduces us to Axe Play 2010. The ad is a strange one with this guy who is part human and part couch, and of course the scantly clad women….just in time for the 2010 FIFA World Cup.
Credits:
Agency: Ponce Buenos Aires
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music
Brand: Axe Play 2010

Diesel Be Stupid Campaign Move Over For The Diesel Cam

Clothing giant “Diesel” installs new FaceBook Cams.
Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
Credits:
Advertising Agency: FullSIX, [...]

New Axe Instinct The Power Of Leather Advert

New Axe Instinct commercial, The Power Of Leather created by ad agency and production company Blacklist from New York. Typical Axe commercial, and I like it.
Production Company: Blacklist, New York, USA
Executive Producer: Adina Sales
Producers: Alexander Unick, Karen Lawler
Director: againstallodds
Creative Director (againstallodds): Derek Picken
Executive Producer (againstallodds): Josh Thorne
Production Coordinator (againstallodds): Rima Kassar
3D/VFX: Milford, Stockholm
TD/ Supervisor: John [...]

London Fashion Week Temperley London Spring 2010 Zoetrope

The New York based production company Legs created a 12-foot-tall zoetrope to showcase Temperley London’s Spring 2010 collection for London Fashion Week.
Q and A with Legs on the Temperley London Spring 2010 Zoetrope.
Tell me how Legs hooked up with Temperley, what this project is & how it came to be.
Temperley was looking for a new [...]

Axe New Hot Fever Muchas Maracas Advert

New advert for the Axe Hot Fever, or Lynx Fever(depending on what part of the world you are at) titled Muchas Maracas. In typical Axe style the maracas play two roles in this Axe commercial, hint: look for the shadow while the man is in the shower.
The music for the Axe Hot Fever advert is [...]

Clear Ice Epic Shampoo Commercial

This is one epic commercial for a dandruff shampoo, the advert is for Clear Dandruff Shampoo. I guess for those who battle the dandruff it can be a battle as portrayed in this epic battle of a commercial, well done.
“From black into darkness, shadows see follicles bent and broke and slivers of sparks as dark [...]

Gucci by Gucci Ad Brings Blondie Back

This was released in 2008, I just came across it again and had to share it. Commercial for Gucci by Gucci fragrance, features models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen, the music for the Gucci commercial is made me love this commercial all over again; soundtrack: ‘Heart of Glass’ by by Blondie, Directed [...]

Simone elle est bonne Ma Garden Party

Simone Elles Est Bonne video Ma Garden Party – Wilkinson Sword brand the Bikini Quattro has created a great new video to go along with the launch of the French website Ma Garden Party starring Simone Elle Est Bonne promoting the Quattro for women. The official release is a few days and with a promotion [...]

Christina Aguilera Perfumes Sometimes Its All You Need Wear

Interesting promo video for Christina Aguilera Perfumes “Sometimes It’s All You Need To Wear”. This a recent ambient advertising campaign the ad agency Mizbala did for Christina Aquilera’s new perfume in Israel, the agency placed tens of thousands of clothes hangers with perfume samples attached around Tel-Aviv.
The concept: sometimes it’s all you need to [...]

Lynx Caveman Commercial Unleash The Man Leather

Lynx Instinct “Caveman, Unleash The Man Leather” is the new advert for Unilever’s Lynx brand. Created by BBH, London this commercial is great, I love the animation and the story line with the commercial. The music for the Lynx Caveman spot is by Coby Chestnut and the song is called “Look Good In Leather”.
Client: [...]