New commercial for Chevy: Dogs and Pickups. This great ad created by Goodby, Silverstain & Partners is part of the Chevy Runs Deep campaign and asks the question “What Else Do You Need?” I love this ad, not a fan of pick up trucks only because I have never had any use for one, but this ad tugs at the heart of many a pick up truck owner I’m sure. A dog and a chevy, what else do you need?
Credits:
Agency: Goodby Silverstein & Partners
Client: Chevrolet

Co-Chairman/Partner: Jeff Goodby
Executive Creative Director: Rick Condos
Executive Creative Director: Hunter Hindman
Copywriter: Matt Ashworth
Art Director: John Shachter
Producer: Stacey Higgins
Executive Producer: Cindy Fluitt
Production Company: Park Pictures
Director: Chris Wilcha
Producer: Cody Ryder
Head of Production: Dinah Rodriguez
Editorial Company: Lost Planet
Editorial Executive Producer: Gary Ward
Editor: Tyler Temple-Higgins
Assistant Editor: Luke McIntosh
Transfer: Stefan Sonnenfeld
Conform/EFX: Jim Bohn
Music Company: Agoraphone
Music Supervisor: Beth Urdang