The newest Axe commercial introduces us to Axe Play 2010. The ad is a strange one with this guy who is part human and part couch, and of course the scantly clad women….just in time for the 2010 FIFA World Cup.
Credits:
Agency: Ponce Buenos Aires
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music
Brand: Axe Play 2010