Newest Nike ad is “The Human Chain”. the commercial features NFL great Ladainian Tomlinson, Krzysztof Soszynski, Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It’s a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.
“It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at. Everybody gets knocked down, how quick are you going to get up?”
Song title is “Ali in the Jungle” and the music of THE HOURS.
Agency: Wieden + Kennedy, Portland
Client: Nike
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Alberto Ponte
Creative Director: Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Cherie Appleby
Agency Producer: Shannon Worley
Director: Brian Beletic
Production Company: Smuggler
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Visual Effects: MassMarket