Tool of North America Director Tom Routson has some adult fun in a provocative new spot for Purity Organic.

Routson’s lens opens on a frumpy chain-smoking woman behind the counter of an adult novelty store. She’s in the middle of a phone conversation, rattling off a list of sex toys to the caller that include the Penetrator, the Annihilator and the Wang-Zilla. But a curious thing happens when she takes a swig of her Purity Organic fruit juice. Her colorful language and matter of fact tone change. She softens and suggests cuddling, hand holding and long walks together instead. It seems that after a taste of her Purity Organic she become as pure and nurturing as the drink itself.
The Creds:

Client: Purity Organic
Spots Title: Porn Shop
Launch Date: October 2009
Prod Company: Tool of North America
Director: Tom Routson
DP: Larry Fong
EP(s): Brian Latt, Jennifer Siegel
Digital EP: Dustin Callif
Line Producer: Jeff Tanner
Production Designer: Jeffrey Beecroft
Editorial: Nomad Edit
Editor: Mike Coletta
Telecine: Company 3, NY
Audio Post: Sonic Union
Mixer/Sound Designer: Steve Rosen
Shoot Location: Los Angeles, CA