Windows 7 – 741 You are the one.
Microsoft signs a deal with Fox to sponsor the popular show “Family Guy” to promote and hopefully sell Windows 7. This is a teaser spot leading up to the Family Guy episode that will air November 8th without any commercial, why you ask? Because it will instead feature Windows-branded programming throughout the program.

In this promo spot Brian and Stewie from the popular Family Guy are using Windows 7 on a laptop as Brain does his best Stewie imitation while explaining all the wonderful things Windows 7 (we hope) can do. You can’t help but love the Twitter plug too as Stewie wants to let the world know he’s twittering.

The branded-entertainment deal is a collaboration between Microsoft, the brand-friendly Mr. MacFarlane and Crispin, Porter & Bogusky, the ad agency responsible for the multimillion-dollar worldwide Windows 7 push. Microsoft’s media agency, Universal McCann, was also involved in brokering the deal.
The MacFarlane sponsorship is part of a broader deal with the News corp.-owned network through its Fox ONE multiplatform sales group and also includes 20th Century Fox Television, Fox Licensing and Merchandising, Fox Sports, FX, Fox Sports on MSN and Hulu. Another part of the Fox deal has Microsoft working with its licensing division for a 12-week college tour that will let students try out Windows 7 and receive custom content, such as outdoor movie nights hosted by “Family Guy” characters Stewie and Brian.
source adage.com