Part of Yahoo’s new global “It’s You” marketing campaign, the new commercial titled “Anthem” premiered online and on TV on September 28, 2009. Yahoo plans to spend $100 million over the next 18 months on advertising to help boost them back up. This is the first marketing effort by the Carol Bartz who became Yahoo’s CEO in January, ad agency behind the ads is Ogilvy & Mather.
“If you want to talk in the parlance of advertising, you always want to build your circulation,” said Ms. Bartz.
“What happened to Yahoo is people decided to put a cloud over its head,” Ms. Bartz said. “Now, if we’re going to remove the cloud, they think there has to be something new and shiny. But when you get outside New York and Silicon Valley, everyone loves Yahoo.”
As for the ad, I like it and that is really what The Advert Fan is all about, just the commercials.