Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you’ll never get an unfortunate surprise. In the first TV campaign from Bos, Toronto, directed by OPC’s Brian Lee Hughes, Mr. Sub is being touted as a Canadian Classic, for over 40 years, that can always be counted on.
“I’ve been eating at Mr. Sub since I was a teenager and an assorted sub tastes as good today as it did decades ago. The insight for this campaign about ‘no surprises’ comes right out of the product itself,” says Gary Watson, Co-Creative Director. Adds Chad Borlase, Co-Creative Director, “To set up this positioning, we chose to show situations where surprises weren’t so welcome. And of course, using humour was a natural.”
The campaign consists of three commercials featuring a groom who finds his father making out with his bride-to-be; a leather-clad husband trying to spice up his marriage only to shock his wife who happens to be wielding a cast iron pan; and a father of eight who decides to announce his change in sexual preference during an intimate family dinner.
Credits:
Titles: Bride, Dinner, Hot Stuff
Client: Mr. Sub
Agency: Bos, Toronto http://www.bos.ca
Co-Creative Director/Art Director: Chad Borlase
Co-Creative Director/Writer: Gary Watson
Account Director: Sébastien Moïse
Account Manager/Producer: Liz Hooper
Director: Brian Lee Hughes
Production Company: OPC, Toronto
Executive Producer: Harland Weiss
Producer: Donovan Boden
Director Of Photography: Tico Poulakakis
Editorial: Brian Wells School Editing, Toronto
Transfer House: Notch
Music: Ted Rosnick, RMW, Toronto
via: Great-Ads