Gillette and The Nascar Young Guns leave their mark in this captured track footage at Lowes Motor Speedway. Fake or not who cares the idea is pretty cool for a viral marketing campaign.
Burn your own message on the track here http://www.gillette.com/en-US/#/entertainment/burnout/

Here’s a message I had the Nascar Young Guns burn out for me on the Gillette website.