BBC Radio tells us to be part of it if we love where we live in their newest advert created by RKCR, Y&R. The ad has charming visuals of people hugging various locations throughout the UK. Locations shot for this campaign: Selfridges – Bullring Shopping Centre, Man on Queen Victoria Statue – Victoria Square, Girl on Balls – Victoria Square, Man on top of lettering – Dudley Zoo, Letterbox – Side of Dudley Zoo, Man hugging pillar by water – Edgbaston Reservoir, End Shot – Centenary Square. The music is a remake of the very popular “Unchained Melody” originally by the Righteous Brothers.
Credits:
Agency: RKCR Y&R
Creative Director: Damon Collins
Board Creative: Jules Chalkley / Nick Simons
Planner: Alice Huntley
Account Director: Fiona Richards
Account Manager: Emily Graham
Production Company: Red Bee Media
Director: Vince Squibb
Editor: Paul Watts – The Quarry
Producer: Joanna Yeldham – Red Bee Media
Post-production: The Mill
Audio post-production: Factory