Great new commercial advert for McVitie’s Digestive cookies takes us on wonderful history of England and all the wonderful things about the English. The spot for McVitie’s titled “But” was ironically created by the French ad agency Fred & Farid, Paris.
Credits:
Title : But…
Agency : FRED & FARID, PARIS
Creative Directors : Fred & Farid
Copywriters: Fred & Farid, Laurent Leccia, Thomas Raillard
AD : Laurent Leccia, Thomas Raillard
Advertiser’s supervisor : Olivier Vernier, Caroline Briaucourt, Jean-Christophe Bertrand, Emilie Col
Account supervisor : Emmanuel Ferry, Helene Camus
TV Producer : Alexandra Marik, Robin Accard
Production Company : Spy films / Stink
Director : Trevor Cornish