“Light Moves,” is the newest commercial for Mazda created by JWT, Dusseldorf. Man against machine in
a ballet of light, directed by Jorn Threlfall of Outsider, the advert is airing in Europe and the UK. The ad depicts a standoff of sorts between an artist and a new Mazda3, as each tries to outdo the other with the light shapes they create. “We created imaginary light installations in a surreal environment on the water,”
says Threlfall of the night shoot in Barcelona. “It felt like a mad, modernist playground. We had to complete the trajectory of the light in our minds. Important was a sense of elegance and grace, a balletic movement from the artist and car alike.”
Client: Mazda
Spot Title: “Light Moves”
First Airdate: May 11, 2009
Agency: JWT, Dusseldorf
Creative Director: Eddy Greenwood
Creative: Jack Zeniewski
Producer: Tim Greven
Production Company: Outsider
Director: Jorn Threlfall
EP: Benji Howell
DOP: Ekkerhart Pollack
Editorial: Final Cut, London
Editor: Adam Rudd
Post/VFX: MPC, London