NeverHide Films creates another viral commercial for Ray-Ban Sunglasses. This time the crew at NeverHide took a massive ball of red yarn and sent it rolling through the streets of San Francisco and typical fashion there is a surprise for us once the ball of yarn finishes unwinding itself, yes of course it has a little something to do with Ray-Bans. Great work NeverHide. Music for the spot is by Eagles of Death Metal – “Peace Love Death Metal” or it could be Eagles Of Death Metal – Miss Alissa, not sure if anyone is please let us know.