New advert for the Axe Hot Fever, or Lynx Fever(depending on what part of the world you are at) titled Muchas Maracas. In typical Axe style the maracas play two roles in this Axe commercial, hint: look for the shadow while the man is in the shower.
The music for the Axe Hot Fever advert is “Jump in the Line” by Harry Belafonte.
Agency: BBH, London
Creative Director: Rosie Arnold
Copywriter: Dean Woodhouse
Art Director: Hugo Bierschenk
Agency Producer: Helen Powlette
Asst. Producer: James Laughton
Director: Noam Murro
Production Company: Biscuit@Independent, London
Senior Executive Producer: Shawn Lacy
Executive Producers: Colleen O’Donnell, Richard Packer
Line Producer: Jay Veal
Post Facility: Framestore, London
Flame Op: Jonathan Hairman / Stephane Allender
Sound Design: Aaron Reynolds, Wave Studios