You Are Currently Watching: Burger King BK SpongeBob SquareButts Commercial

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 Posted On: April 7, 2009
Posted In: Featured Commercials, Food & Drink
Comments: 7 Responses
BK SQUARE BUTTS

BK SQUARE BUTTS

Burger King is at it again with  this  new commercial featuring SpongeBob SquarePants and rap star Sir Mix-a-Lot. BK’s ad agency Crispin Porter + Bogusky have created some great ads for Burger King but I can’t help but laugh at how funny this spot is and wonder and what they were thinking when they decided that measuring a woman’s behind wouldn’t cause an uproar. Who am I kidding this commercial is funniest thing I’ve seen in some time, I only say that because the target audience for this particular spot is not children, so as an adult I can watch this ad and laugh. Great work  CP+B, BK, Sponge Bob and Sir Mix-a-Lot BUT, WHAT WERE YOU GUYS THINKING, have you all lost your minds?
Credits:
Client: Burger King
Agency: Crispin, Porter & Bogusky
Co-Executive Creative Director: Andrew Keller, Rob Reilly
VP/Creative Director: Bill Wright, James Dawson-Hollis
Art Director: Brandt Lewis
Copywriter: David Roth
Production Company: Prettybird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Producer: William Green
Editorial Company: Arcade Edit
Editor: Christjan Jordan
Post Production: Method
VFX Artist: Andy Davis
Music Company: Beacon Street
Music Artist: Sir Mix-A-Lot
Telecine: New Hat
Colorist: Clark Muller

7 Responses to “Burger King BK SpongeBob SquareButts Commercial”

  1. Burger King BK SpongeBob SquareButts Commercial Says:
    April 7th, 2009 at 9:10 am

    [...] Original post by Advert Fan A Collection of the Best Advertising Commercials and Print Ads from around the World [...]

  2. Tessa Stewart Says:
    April 7th, 2009 at 10:35 am

    I may be mistaken, but I think a different agency did this ad: Campbell Mithun in Minneapolis. They have the BK kid’s account.

  3. SylviaG Says:
    April 13th, 2009 at 6:56 am

    Hi Tessa,

    It was Crispin who did this ad.

  4. sugarsays Says:
    April 14th, 2009 at 10:46 am

    Not funny. Stupid.

    Let’s for a second think about the 5 to 10 year old crowd that is the target market for Sponge Bob. Then let’s consider them seeing the Burger King measuring a woman’s squared backside, add in to that the fact that they are dressed like tarty school girls. Was the goal of this spot to turn the Tots who love Sponge Bob on???
    Are we trying to make them want Burger King kids meals because of Sponge Bob or or Sponge Butts and Boobs???
    They could have been clever and instead, they decided to be crass.

    The Burger King is played. The Brand is only appealing to young men that love movies such as Jackass and with that they shouldn’t even bother with a kids meal. I would blame Nickelodeon, too. However, they recently had the Pussy Cat Dolls perform for the Kids Choice Awards. So, clearly they do not care about the fragile esteems of their young female audience.

  5. New Burger King Ad offends Mexicans.. | Boxer Design - Soakitup™ Says:
    April 23rd, 2009 at 4:36 am

    [...] commercial with SpongeBob and Sir Mix-A-Lot. If you missed that master piece you can view it here… Tags: burger king, europe, flag, Mexico, Offends, print ad, sir-mix-a-lot, Spain, spongebob, [...]

  6. Lisa Says:
    April 23rd, 2009 at 11:36 pm

    Thanks….but NO thanks! Enough said.

  7. Watch Spongebob Online Says:
    May 17th, 2009 at 4:32 am

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

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