In an effort to right all the music wrongs Vanilla Ice says sorry for his music via this Virgin Mobile commercial for Right Music Wrongs. The spot created by Droga5 is a viral ad that convinced Vanilla Ice (Robert Van Winkle) to say sorry for his music, his hair, and the baggy pants, apology accepted. Robert seems to be very genuine in his I’m sorry message. An apology for the highest selling rap song in history “Ice Ice Baby” the song he wrote when he was only 16 is nothing to be sorry about. Anyway, Virgin Mobile and Robert aka Vanilla Ice are sorry for it and they are spreading the word with this marketing campaign, it’s working.
Client: Virgin Mobile RightMusicWrongs.org
Agency: Droga5, Sydney