The new commercial for Visa GO Debit asks us what the world would be like if technology hadn’t evolved in their new campaign titled Evolution. The ad takes us through a realistic journey of people in everyday life trying to text, listen to music, work outside of the office etc. with the old way of doing things, nice commercial and I really like the music but I do have a very different thought other than a Visa card when I think about the evolution of technology and debt is not the first thing that comes to mind. Having said that the commercial for Visa Debit is great work by Whybin/TBWA from Sydney.
The world has moved on and today people embrace new technology really quickly. When a new model comes out, we forget the old one and go out and buy the new one without a second thought. So why are we still using a product that was launched over 20 years ago?

Client: Visa GO Debit
Agency: Whybin\TBWA Sydney
Production Company: GOODOIL FILMS
Director: MICHAEL SPICCIA
Executive Creative Director: GARRY HORNER
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys & Matt Kemsley
Copywriter: Tammy Keegan & Garry Horner
Head of Broadcast: SEAN ASCROFT
Producer: Sam Long
Country: Australia
Account Director – Ryan Bernal