Interesting promo video for Christina Aguilera Perfumes “Sometimes It’s All You Need To Wear”. This a recent ambient advertising campaign the ad agency Mizbala did for Christina Aquilera’s new perfume in Israel, the agency placed tens of thousands of clothes hangers with perfume samples attached around Tel-Aviv.
The concept: sometimes it’s all you need to wear for Christina Aguilera Perfumes. The solution: 150,000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country. The result: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. the perfume was sold out after 3 days.
Credits:
Client: Diplomat – P&G Perfumes
Advertising Agency: Mizbala
Photography & Post: Guy Raz
PR: Shalmor Communications
Concept: GREY
Art: Liat Abadi
Interactive: Websense