A deliciously new commercial for LURPAK reminds us how great the weekends are and what Saturdays are for.
The campaign for Lurpak launched 16 February, created by Wieden and Kennedy London, the spot demonstrates that taking your time over good quality, simple ingredients pays; the new Lurpak campaign sets out to inspire people to make the most of their Saturday morning and cook up a homemade feast.
The media and creative strategy have been woven together: the commercials will air Thursdays, Fridays and Saturday mornings – in antipation of the Saturday breakfast to come.
Agency: Wieden + Kennedy, London
Creative: Peter Gatley,
Noe Kuremento
Agency Producer: Anna Smith
Production Company: HLA
Director: Simon Ratigan
Producer: Tom Whitehead
Editorial Company: The Quarry
Editor: Bruce Townend
Post Production: The Mill
Post Producer: Chris Batten
Telecine: Adam Scott
Lead Flame: Gary Driver