Dwight Howard is the ManChild of the East in the new Adidas commercial. The Adidas ad stars NBA star Howard as he goes through his pre-game locker room ritual and he psyches himself up to lead his Eastern Conference Brotherhood to victory at NBA All-Star.
Credits for the Adidas commercial:
Agency: 180 LA (180\TBWA)
Executive Creative Director: William Gelner
Copywriter: Amir Farhang
Art Director: Andy Nordfors
Designer: Kevin Will Chen
Agency Producers: Colleen Wellman, Dave Stephenson
Agency Executive Producer: Peter Cline
Project Manager: Nili Zadok
Production Company: PrettyBird, Los Angeles
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: 180 LA
Editor: Jeffrey Elmont
Music Company: Beacon Street
Composer: Andrew Feltenstein