Back in the early days marketing was easy, in 1965 80% market coverage was achieved with only three 60 second TV spots. In our modern world marketing is not so easy anymore, 65% of people feel continuously bombarded with advertising. The Orchestra of Ideas created by Scholz & Friends is nice look at the reality of advertising and brand overload today. Enjoy.
This brilliant video clip about the changes in marketing realities by German ad agency Scholz & Friends, created by Michael Reissinger. Michael notes that it took about 5 weeks to create the video with the help of his animation guy Rafael Ahamad; including all the illustration, typo works and the animation.
He also gives credit to Mighty Marc at earcatcher-music.com who did the special effects and the music.