It’s a dog, it’s a fish, no it’s fabulous new commercial for the Volkswagen SpaceFox with a DogFish. We had to watch this commercial a few times to truly appreciate the entertainment value we were getting.
This Volkswagen advert for the SpaceFox created by the Brazilian ad agency Almap BBDO, is fantastic; the tag line “Spacefox, Anything You Imagine” is perfect. Obviously this guy is enjoying a beautiful day at the beach with his dog (a jack russell terrier, watch the end of the spot the dog is hanging out of the window), and his mind starts to imagine weird things as he watches his dog playing in the water. Like most people who have taken their dogs to the beach you wonder if their dog is part fish; well here you go the SpaceFox has just brought that thought to life.
The music is a cover done by Hilton Raw of the original song “Stand By Me” by Ben E. King.

Agency: Almap BBDO, São Paulo
Creative Directors: Marcello Serpa, Dulcidio Caldeira, Luiz Sanches
Creatives: Gustavo Sarkis, Renato Fernandez
Production Company: Rebolucion, Buenos Aires, Brazil
Director: Armando Bo
Executive Producer: Patricio Alvarez
Producer: Jorge Larrain
Post-Production FX: Bitte Animation
Editor: Pato Pena
Voice Over: Hilton Raw