Sirius Satellite Radio new commercial “Discover Music Again”, featuring the beautiful music by Fear Of Music, the song is called “A Blueprint”. This Sirius advert was created by BBDO Toronto and is simply one of those great feel good type of commercials.
SIRIUS Satellite Radio Canada launched a multi-platform campaign encouraging consumers to explore and re-discover the music they’ve forgotten, or never knew they loved.
“The ‘Discover Again’ campaign speaks directly to our target audiences and effectively promotes the unique and exclusive content and programming available on SIRIUS,” said Janet Langille, Vice President, Marketing, SIRIUS Canada Inc. “This is a fresh and edgy concept and we’re pleased with the direction and evolution of our brand, and the hard-working and dedicated team at BBDO and Proximity.”
Credits for the Sirius Commercials go to:Agency: BBDO Canada, Toronto – Client: SIRIUS Satellite Radio Canada – Creative director: Ian MacKellar – Copywriter: Rachel Abrams – Art director: Linda Carte – Agency Producer: Tracey Azzopardi – Production House: City: OPC, Toronto – Executive Producer: Harland Weiss – Director: Steven Diller
Interactive Credits go to: Agency: Proximity Canada, Toronto – Creative director: John Gagne – Associate Creative director: Dave Stevenson – Copywriter: Dave Stevenson – Art director: Geoff Lee – Project Manager: Joanne Sincich – Flash Developer: Lanny Geffen, Richard Lowenberg