Great new commercial for HSBC. The HSBC Policeman commercial gives us a local police officer trying to keep order in the over crowded streets on downtown India. Pay close attention when you are viewing this TV spot – there are many funny little things going on in the advert.  Tagline – HSBC, The worlds local bank, The more we understand people the better we can help them. JWT London titled this “Policeman” but, I’m giving it my own title; HSBC Meastro Policeman does Concerto number 3.

Be sure to listen carefully and watch his body movements starting at about the 31 second mark.

Agency: JWT London & JWT Curitibia
Global Creative Director: Axel Chaldecott
Global Account Director: Joseph Petyan
Copywriters: Axel Chaldecott, Antonio Rogoski
Art Director: Ricardo Marques
Agency Producer: Dean Baker
Production company: Gorgeous Enterprises
Director: Vince Squibb
Producer: Spencer Dodd
DP: Ellen Kuras
Production Designer: Maria Djurkovic
Editor: Paul Watts @ The Quarry
Post production: The Mill
Music: Pete Raeburn @ Soundtree
Sound: Munzie @ Grand Central