Entitled ‘Lightshow’, the new ad represents a spectacular homage to the pint of Guinness, through the use of synchronised light effects. Over 900 people created this spectacular lightshow with light flowing and surging throughout the building to create a liquid-like surging movement in what culminates in an office building being transformed into a giant pint of Guinness.
Guinness Light Show commercial, music is by:
“Lark” by Tom Kenyatta, Peter Raeburn & Adam Bushell is used as the soundtrack.

Agency: Irish International BBDO (IIBBDO)
Creative Director: Mal Stevenson
Creatives: Catherine Lennon & Sophie Farquhar
Agency Producer: Noel Byrne
Production company: GORGEOUS ENTERPRISES
Director: Peter Thwaites
Producer: Anna Hashmi
Director of Photography: Alwin Kuchler
Service company: Sofa, Prague
Editor: Rick Russell @ Final Cut
Post production: The Mill
Music: Alpha 4 by Soundtree Music