American Express adds to the “Membership” advertising campaign with a new commercial titled “Membership Moments”. Created by the advertising agency Ogilvy and Mather Worldwide, The American Express membership moments TV spot features moments by musician Dave Matthews, actress Gwyneth Paltrow, producer Brian Grazer and entertainer Tina Turner. Matthews talks about having people believe in your dreams, Paltrow discusses how her inspirational mother, Grazer talks to us about validation and confidence, the commercial ends with the still so beautiful Tina Turner talking about knowing you have it inside you and achieving the freedom to get it out and share it with the world (her music). Throughout the commercial we see on screen the famous American Express member since…. heart warming campaign, I love it.
Ag Agency: Ogilvy & Mather
Director: Wes Anderson