Twelve young basketball players from the U.S. and China are featured in this Adidas Brotherhood Tested commercial with NBA stars Kevin Garnett, Gilbert Arenas, Dwight Howard, Tracy McGrady and Tim Duncan in Adidas’ 2008-2009 start of the NBA basketball season. Titled “NBA Tested. Brotherhood Ready.” the campaign celebrates Adidas Team Signature footwear and apparel made for the world’s elite athletes and ready for you and your Brotherhood.
Released October 2008
Agency: 180, Los Angeles
Executive Creative Dir: William Gelner
Art Director: Andy Nordfors
Copywriter: Amir Farhang
Executive Producer: Peter Cline
Agency Producer: Colleen Wellman
Production Co.: Smuggler, Los Angeles
Director: Henry Alex Rubin
DP: Brian Newman
Executive Producer: Brian Carmody/Patrick Milling Smith
Henry / Flame Artist: Mike Bliss and Brandon Jolley
Music Company: Beacon Street
Composer: Andrew Feltenstein

In this campaign, Adidas is bringing young players from the U.S. and China to the ultimate level of Brotherhood – the NBA – where the young athletes learn that no matter the level of play, basketball is a Brotherhood.

Captured in a four-part “NBA Tested. Brotherhood Ready.” film series, the young athletes’ side-by-side experience with the NBA stars brings to life the two playing styles a Brotherhood comprises: Commanders and Creators. Their journey across the U.S. is documented and shared online at adidasbasketball.com.